Fibromyalgia & musculoskeletal pain
A national media mass campaign improves beliefs and behaviours about low back pain in the general population and in general practitioners
Authors' conclusion
A mass-media campaign aimed at the public and general practitioners in France significantly modified beliefs and behaviours about LBP.
Study context
- Population
- Representative samples of the general population and general practitioners in France; national low back pain (LBP) campaign 2017–2019general population and GPs
- Exposure
- Before the campaign vs 6 and 18 months after the campaign started
- Outcome
- General population adhering to "One should maintain physical activity" when dealing with LBP
Methodological detailsbefore–after evaluation of a mass-media campaign, national mass-media campaign, email survey before and 6 and 18 months after campaign start, representative samples
- Before–after evaluation of a mass-media campaign
- National mass-media campaign
- Email survey before and 6 and 18 months after campaign start
- Representative samples
Main finding
As reported in the abstract
Observational data: associations, not effects.
Further findings
General population adhering to "The best treatment is resting"
GPs prescribing sick leave during the first consultation
General population adhering to "The best treatment is resting"
- Decreased significantly
GP reassurance and documentation to patients
- Physicians reported delivering more reassurance and giving more documentation to patients after the campaign
Original publication
A national media mass campaign improves beliefs and behaviours about low back pain in the general population and in general practitioners. Joint Bone Spine. Published 25 January 2023. doi:10. 1016/ j. jbspin. 2023. 105536
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